Gaze duration
Checks if the user actually consumed the content, reading the texts and looking at the images.
Eye Tracking
Do you know what catches your customer's attention?
Do you really know?
See your product through your customer's eyes! NovaHaus has the technology for that.
Have you heard of Eye-racking? We are one of the pioneers in bringing this technology to Marketing, UX/UI Design and digital products in the Brazilian market.
Eye-tracking is a technology that exactly identifies where the person is looking at on the computer screen, mobile phone or even outdoors. Despite being well known in the health and academic world, it still does not have the space it deserves in the digital environment. But that is about to change! NovaHaus imported this technology and, now, you will have it at your disposal to understand your customer once and for all.
Why use Eye tracking in UX/UI Design and digital products?
This technology makes it possible to know where the user is looking at. But Eye-tracking goes even further, identifying the points where it just passes the eye and those where it fixes the gaze and records the information.
Much more than analyzing clicks and pauses, Eye-Tracking helps you think as your user. It is the evolution of traditional usability testing, adding another dimension to UX/UI Design studies and increasing your website's conversion rate.
We learn in depth what attracts attention and why.
We get fully detailed insights into how the user navigates and uses your site's features.
Thus, we identify behaviors such as exhaustive review and selective disregard.
We see which interface items are wrongly attracting attention and which areas are misleading users.
By improving the usability and UX/UI Design of the site, we increase conversion rates. Eye-Tracking puts you inside your user's mind!
What data can Eye tracking collect to improve the user experience?
Fixation duration
Indicates the transition of areas and helps to evaluate the efficiency of the visual elements of the interface
Total number of fixations
A greater number of fasteners indicates a lower demand efficiency, for example
Time to fixate
To know, for example, if an item of interest is attracting attention or not
How does Eye-tracking help to enrich NovaHaus' UX/UI Design methodology?
