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Conversion Rate
Optimization (CRO)

The easiest way to drive conversion with
the traffic you already have

Increase sales or lead rate? Whatever your need, CRO is the solution

Why is CRO important?

  • 53% of companies spend less than 5% of their marketing budget on conversion optimization

  • 95% of traffic investment does not bring business benefits

  • 35% of companies have a conversion rate lower than 1%

Does your website have a lot of visitors, but the conversion rate is still not favorable? The good news is that the game can be changed and the key to this is investing in CRO with NovaHaus.

Conversion Rate Optimization (CRO) is a set of strategies that help you increase sales or leads rates, without necessarily having to attract new users to your website or e-commerce. You can leverage the traffic you already have to have your revenue growing. And this goes far beyond the famous A/B tests since they are just one of the processes in this vast universe of optimization.

Simple and intuitive navigation, focused on user experience makes all the difference to the conversion flow. Reading it this way, it seems easy and the truth is that it is. You just need to bet on the right methods and have good experts working on them.

How we do

  1. 1. We Plan

    From the product to the customer: we study everything about your universe. Afterward, we develop a strategy and define how the result will be measured.

  2. 2. We optimize and test

    Next, we check. This is when research, usability testing, A/B testing and technologies such as mouse tracking and Eye-tracking come in.

  3. 3. We analyze the results

    Tests done, it's time to analyze the data. We rely on the metrics defined in the plan to collect and verify everything.

  4. 4. We repeat

    Based on the results, we start planning a new test, with more optimizations, or else, we repeat the same test with one or more variations.

Planning

Each step of our CRO is based on quantitative and qualitative research with real users. Studies, interviews with the target audience and web analytics analysis are also carried out.

A/B tests

It is a method that compares two or more versions of a page, with variants that can impact user behavior. Version A is the current one, while version B is the modified one. The most successful version is implemented on the website.

VS
APage A
BPage B
Report example

Example A/B Test report in Google Optimize

Eye tracking

We are the first tech company – specialized in creating high-performance digital products – to import this equipment to Brazil. When using it, we track the user's eyes to understand what catches the eye and why. It's as if we were in his mind, which generates very valuable insights.

Get to know this NovaHaus exclusivity