Reduces expenses with ads, campaigns, customer service and internal training
Discovery
Your customer gains,
browsing a well-thought-out websiteYou gain,
which increases your ROI directly
5 reasons to bet on UX today
Increases the company's sales rate and productivity
Builds connections with visitors, turning them into customers
Improves public perception of the brand and creates a favorable impression
Increases positive reviews, generating trust and more sales
Who has never accessed a confusing, slow, or full of glitches website? If you came across one of these and couldn't do what you wanted, know that it lacked a good dose of UX.
User Experience (UX) is the technique for making the use of any product or service, whether physical or digital, more practical and intuitive. It's about the art of creating the perfect experience. But, this is not limited to improving what is going wrong, after all, UX is also a way to improve what already flows very well. Believe me, you can apply UX to anything and increase your brand’s positive impression. The question is: how?
NovaHaus has a complete usability laboratory, ready to make you go further and gain the benefits of the long-awaited user experience.
What we do in our usability lab
Usability tests
To identify items that need optimisation, we observe users browsing your site in real time.
Research
We understand the behavior of your audience on and off the site, applying 2 types of research: quantitative and qualitative.
A/B tests
Insights generated from research and analysis become A/B testing. We test two or more versions of a page to choose the one that works best.
Mouse tracking
We use a software to track users' mouse pointers and identify areas with more or fewer clicks. Visitor behaviour is recorded on a heat map, generating even more valuable insights.
Eye tracking
Our Eye-tracking equipment lets you know, in detail, what catches the user's attention and why. It's as if we're inside your customers' minds, thinking with them.
Working prototype
Based on research and analysis, our designers create a navigable prototype of the website. This sample is accompanied by the content and allows the client to put the final touches on the project.
User interface
This is where usability happens. Our art directors are in charge of translating to the layout all the elements that will contribute to the user experience. From colors to images and buttons, everything comes to life and goes beyond just looking pretty.
