1. UX/UI Design
We designed clear and intuitive flows for all redemption types within ALL Signature. Each interaction was crafted to be efficient and visually aligned with Accor’s identity, ensuring an engaging experience.
All accor
Accor’s new hub brings together exclusive experiences, integrations, and management intelligence
Accor entrusted us with the mission of creating the Experience Hub for ALL Signature, the subscription club that extends the benefits of Accor’s loyalty program and turns every stay into something even more rewarding.
The challenge lay in the complexity of the redemptions, which ranged from tickets to games and concerts to exclusive premium experiences – each requiring its own flows, specific rules, and high simultaneous processing capacity.
To ensure stability and convenience, we conducted rounds of testing with real customers and refined every detail of the journey. The result was an intuitive, reliable digital experience aligned with Accor’s premium standard.
OurObjectives
Centralize all ALL Signature redemptions in a single Hub
Offer a simple and intuitive journey
Ensure performance and stability even under high traffic
Guarantee seamless integrations with third-party APIs
Resultsin numbers
Over
200
experiences
available and 2,500
redemptions in just 3 months
OurProcess
2. Development
We implemented a scalable portal capable of supporting high traffic and simultaneous transactions. We prioritized performance, stability, and the delivery of a reliable, premium digital experience.
3. API Integrations
We built robust integrations with multiple third-party APIs, ensuring consistency, security, and flawless execution across all redemption flows within the Experience Hub.
4. Discovery and Testing
We validated hypotheses and optimized usability through research and testing with real users. Every detail of the journey was refined to reduce friction and increase customer satisfaction.
Tools &methods
Interactive Prototype: a functional version that anticipated the final web app experience.
UX Writing: strategic copy to guide and engage users with clarity.
UX/UI Design: intuitive and visually appealing interface, designed to encourage repeated use.
Back-End & Front-End Development: robust, scalable, and responsive architecture.
Infrastructure: secure and reliable environment prepared for high traffic volume.
Web Analytics: continuous monitoring to optimize performance and results.
Anti-Fraud Protection: advanced mechanisms ensuring the integrity and trustworthiness of the experience.