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Stella Artois

We trained an AI to recognize the perfect way to serve a Stella Artois

Stella Artois challenged NovaHaus to transform the ritual of the “perfect serve” into a unique digital experience. We created an exclusive system where consumers, by pouring their beer into a glass, can scan it and discover whether they have reached the ideal balance between liquid and foam.

To make this possible, we developed a custom artificial intelligence, trained specifically to recognize beer glasses and accurately measure the perfect equilibrium. The result was an interactive experience that brings together tradition, cutting-edge technology, and consumer engagement.

OurObjectives

Activate the brand through an innovative and memorable digital experience

Gamify the interaction to strengthen the bond between consumers and Stella Artois

Resultsin numbers

Over
10,000
glasses scanned
and analyzed within the
first month of the campaign

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OurProcess

  1. 1. UX/UI Design

    We designed an intuitive and engaging journey where each interaction encourages users to return. The result is a seamless, enjoyable, and memorable experience.

  2. 2. Development

    With extensive experience in AB InBev’s global projects, NovaHaus has deep expertise in the brand’s technical and regulatory requirements. The main challenge was integrating a groundbreaking artificial intelligence into the web app while ensuring high performance, reliability, and a premium experience.

  3. 3. Artificial Intelligence

    We developed and trained a proprietary AI capable of recognizing glasses and chalices and calculating the ideal proportion between beer and foam from user-submitted photos. The system delivers the “perfect serve” result in a sophisticated and interactive way, reinforcing Stella Artois’ premium essence.

Ferramentas emétodos

Interactive Prototype: a functional prototype that reflects the final web app experience.

UX Writing: strategic copy that guides users with clarity and consistency.

UX/UI Design: intuitive and visually engaging design, crafted to foster habit and interaction.

Back-End and Front-End Development: robust, scalable, and responsive implementation.

Artificial Intelligence: a custom-trained model to identify glasses and calculate foam-to-liquid proportions.

Infrastructure: a secure, reliable environment built to handle high traffic.

Web Analytics: monitoring and data analysis to optimize experience and results

Anti-Fraud: advanced systems ensuring the integrity and reliability of the experience.