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All accor

Accor’s new hub brings together exclusive experiences, integrations, and management intelligence

Accor entrusted us with the mission of creating the Experience Hub for ALL Signature, the subscription club that extends the benefits of Accor’s loyalty program and turns every stay into something even more rewarding.

The challenge lay in the complexity of the redemptions, which ranged from tickets to games and concerts to exclusive premium experiences – each requiring its own flows, specific rules, and high simultaneous processing capacity.

To ensure stability and convenience, we conducted rounds of testing with real customers and refined every detail of the journey. The result was an intuitive, reliable digital experience aligned with Accor’s premium standard.

OurObjectives

Centralize all ALL Signature redemptions in a single Hub

Offer a simple and intuitive journey

Ensure performance and stability even under high traffic

Guarantee seamless integrations with third-party APIs

Resultsin numbers

Over
200
experiences
available and 2,500
redemptions in just 3 months

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OurProcess

  1. 1. UX/UI Design

    We designed clear and intuitive flows for all redemption types within ALL Signature. Each interaction was crafted to be efficient and visually aligned with Accor’s identity, ensuring an engaging experience.

  2. 2. Development

    We implemented a scalable portal capable of supporting high traffic and simultaneous transactions. We prioritized performance, stability, and the delivery of a reliable, premium digital experience.

  3. 3. API Integrations

    We built robust integrations with multiple third-party APIs, ensuring consistency, security, and flawless execution across all redemption flows within the Experience Hub.

  4. 4. Discovery and Testing

    We validated hypotheses and optimized usability through research and testing with real users. Every detail of the journey was refined to reduce friction and increase customer satisfaction.

Tools &methods

Interactive Prototype: a functional version that anticipated the final web app experience.

UX Writing: strategic copy to guide and engage users with clarity.

UX/UI Design: intuitive and visually appealing interface, designed to encourage repeated use.

Back-End & Front-End Development: robust, scalable, and responsive architecture.

Infrastructure: secure and reliable environment prepared for high traffic volume.

Web Analytics: continuous monitoring to optimize performance and results.

Anti-Fraud Protection: advanced mechanisms ensuring the integrity and trustworthiness of the experience.