1. Discovery
We dove deep into the Mercedes-Benz business and target audience, conducting stakeholder interviews, market analysis, and competitor benchmarking to identify every opportunity for improvement.
Mercedes
How we increased Mercedes-Benz’s website conversion rate by 93%
Mercedes-Benz entrusted us with the mission of boosting the performance of its Offers website – the main digital entry point for those looking to discover models, explore details, and schedule test drives.
We carried out a strategic process involving Discovery, CRO, and UX Design, analyzing not only the brand’s environment but also global benchmarks and direct competitors.
The result was the delivery of a new architecture and navigation experience that transformed the user journey and drove an impressive growth of over 93% in the conversion rate in just 12 months.
OurObjectives
Modernize the Mercedes-Benz Offers website
Optimize site segmentation by region
Increase test-drive bookings
Resultsin numbers
93%
conversion
growth
in just
12 months
OurProcess
2. UX Design
We turned insights into a navigable prototype, aligned with global best practices in usability, UX, and mobile-first design, delivering a modern, intuitive, and strategic digital experience.
3. Testing & Validation
We validated the new architecture through rigorous testing, ensuring every detail was optimized to deliver real results. Only then did we hand over the final material for development, with full confidence in performance.
Tools &methods
Competitor Benchmarking: strategic analysis focused on the conversion funnel.
SEO Report: complete diagnosis to optimize organic performance.
Technical Analysis: assessment of performance, accessibility, and best practices in UX and SEO.
Mouse Tracking: accurate insights into user behavior.
UX Analysis: identification of opportunities to enhance the user experience.
CRO Planning: definition of actions to increase conversion and engagement.
Interactive prototype: functional prototype reflecting the new site architecture and experience.